LifeVantage Review: Opportunity or Another MLM Scam?

LifeVantage Corporation is a science-based MLM company that approaches with the tagline “Dream Big Start Small”

LifeVantage deals with health and wellness products and claims that we leverage the power of relationships to unlock the health and wealth of every life we touch.

So let’s dig deeper to understand more about the MLM compensation plan and products of LifeVantage. And at the end, we will share our personal opinion on it.

What is LifeVantage?

LifeVantage is headquartered in Salt Lake City, Utah and was founded in 2003.

After Darren Jensen served as CEO of LifeVantage in 2015, it has become a major direct-selling player.

The current president and CEO of LifeVantage is Steve Fife.

Similarweb stats show that most of the traffic to lifevantage.com is from the United States (77.96%), Canada (4.52%), and Australia (2.24%).

According to the LifeVantage income disclosure statement, 75.63% of members earn only 4$ per month.

Let us understand the LifeVantage joining process first.

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LifeVantage Joining Process

To join LifeVantage, one needs to purchase any one enrollment pack from these:

Starter Kit ($50)

• Personalized webpage for customer network
• Personalized reporting system
• Access to LifeVantage mobile app

Premier Pack ($299)

• 2 Protandim Nrf2 Synergizer
• 1 Protandim NRF1 Synergizer
• 1 Protandim NAD Synergizer
• 2 AXIO Sample Packs
• 1 ProBio
• 1 TrueScience Anti-Aging Cream
• 1 Start Kit (US$50 Value)

Elite Pack ($999)

The minimum Monthly PV requirements to become a LifeVantage Distributor are either 100 or 200 PV depending on the specific sales compensation bonuses.

PV (Product Volume): PV is the fixed points on each product, which are generated with every purchase. PV is used to calculate different incomes.

After buying any of the joining packs, Distributors can promote products and recruit more people like them to earn commissions.

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LifeVantage Products

LifeVantage has different categories of products like:

• Health Supplements: Anti-aging, skin, immune, cardiovascular, gut, energy sticks, weight management.
• Beauty Products: Facial cleanser, body lotion, eye serum, anti-aging cream, shampoo, conditioner, scalp serum, bath soak, body butter, deodorant, soothing balm, body rub, hand cream.
• Dog Supplement: Petandim

LifeVantage claims that their Protandim Nrf2 Synergizer reduces oxidative stress by 40% in just 30 days. Not limited to this, LifeVantage has promised several health miracles from their supplements.

On trustpilot.com, LifeVantage has very few reviews and they denote it has average product quality and also the service is rated poor.

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LifeVantage Distributor Ranks

There are 13 distributor ranks as per the compensation plan of LifeVantage. The requirements of every rank are in the below table.

• OV (Organizational Volume): OP denotes the total PV of self, personal customers, downline distributors and their customers.
• High Leg: High leg is the highest PV from a leg that can be used to calculate total OV.
• Combined Leg: The combined PV of the remaining legs.

Ranks	Minimum OV	High Leg	Combined Leg
Distributor Rank	100 PV	–	–
Pro 1 Rank	1,000 PV	–	–
Pro 2 Rank	2,500 PV	100 PV	500 PV
Pro 3 Rank	5,000 PV	100 PV	1,000 PV
Premier Pro 4 Rank	10,000 PV	200 PV	2,000 PV
Premier Pro 5 Rank	20,000 PV	200 PV	2,000 PV
Premier Pro 6 Rank	50,000 PV	200 PV	5,000 PV
Elite Pro 7 Rank	100,000 PV	200 PV	10,000 PV
Elite Pro 8 Rank	200,000 PV	200 PV	20,000 PV
Elite Pro 9 Rank	500,000 PV	200 PV	50,000 PV
Master Pro 10 Rank	1,000,000 PV	200 PV	200,000 PV
Executive Master Pro 10 Rank	2,000,000 PV	200 PV	200,000 PV
Presidential Master Pro 10 Rank	5,000,000 PV	200 PV	250,000 PV

For Instance, if you want to achieve an Elite Pro 7 rank, then you will need at least 100,000 PV in product sales, 200 PV in the high leg and 10,000 PV in combined legs.

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Lifevantage Compensation Plan

As per the compensation plan, the distributors can earn in 8 different ways.

1. Retail Sales Profit
2. Smart Start Bonus
3. Launch Bonus
4. Unilevel Commission
5. Generational Matching Bonus
6. Global Elite Bonus Pool
7. One-Time Rank Achievement Bonus
8. Multiple Business Centers

1. Retail Sales Profit

The difference between the distributor price and the retail customer price is retail sales profit.

2. Smart Start Bonus

It is a daily paid bonus.

The distributor receives up to a 40% bonus on PV when their personally enrolled distributor purchase products during the first calendar month of their enrollment.

Distributor	Monthly Minimum PV	Commission %
Enroller	100-199 PV	30% PV
Enroller	200 or more PV	40% PV

For Instance, when your personally enrolled distributor purchases 800 PV then you get a 40% smart start bonus on the PV.

3. Launch Bonus

This is also a daily paid bonus for Pro 3 or higher rank distributors from joining packs purchase in the downline.

Launch bonus is paid on qualifying pack sales of 250 PV and 850 PV. Below explanation table consists of a CV (Commissionable Volume) which is the same as PV for the USA but varies for other countries as per currency.

For Instance, if you are on Pro 5 rank and your 2 levels deep downline purchase 850 PV product pack, then 850 PV x 5% = $42.50 is the launch bonus.

4. Unilevel Commission

It is a monthly paid bonus. After the first calendar month of enrollment, LifeVantage pays up a fixed % on the PV of each product sold, to the first nine upline distributors.

The below chart first consists of requirements and then commission percentage as per rank.

5. Generational Matching Bonus

In the Generational Matching Bonus, Pro 3 and higher rank distributors earn fixed percent on Unilevel Commissions paid to the downline generation till 5 levels deep.

Generational Matching Bonus percent varies according to downline level.

Generation	Unilevel Matching %
1st	5%
2nd	5%
3rd	5%
4th	5%
5th	5%

6. Global Elite Bonus pool

4% of the total PV from LifeVantage global sales is paid monthly to Elite Distributors.

• Pro 7: 1% share
• Pro 8: 1% share
• Pro 9: 1% share
• Pro 10: 1% share

7. One-time Rank Achievement Bonus

When one achieves Master Pro 10 or higher distributor rank then this one-time bonus is rewarded.

• Master Pro 10: $100,000
• Executive Master Pro 10: $250,000
• Presidential Master Pro 10: $500,000

8. Multiple Business Centers

This income is for distributors who refer and open LifeVantage business centres.

Business Centers are stores or branches of LifeVantage. Marketing material doesn’t have enough data to explain this income.

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To Be Conclude

Here we end with the compensation plan of LifeVantage. Now let us answer the most asked question, is LifeVanatge a Scam?

Is LifeVantage a Scam?

No, LifeVantage is not a scam. It is a direct-selling company which is legalized in almost all countries requiring to learn essential MLM skills to succeed.

Distributors get a commission on personal and downline product sales. It is different from fraud money circulation schemes (Ponzi and Pyramid Scheme).

But LifeVantage has a different reality from claims and various linked controversies.

Controversies

LifeVantage and its representative repeatedly made various health claims from their products that are not clinically proven. Hence FDA sent a warning letter to LifeVantage on April 17, 2017.

FDA cite Nrf2science.com, lifevantage.com, and protandim.com for misleading product claims about treating and preventing cancer-like diseases.

Brian Smith who operates a cancer NGO alleged LifeVantage a pyramid scheme pretending to be MLM by selling supplements and filed a lawsuit.

Smith was approached by LifeVantage distributors and lured to purchase a $1000 starter kit. He was misguided and not told about a smaller starter kit.

Smith adds, that he needs to pay extra to attend meetings to learn selling secretes, and new distributors are forced to start auto-ship purchases.

Smith was kept charged and receiving products after cancelling his auto shipment. Moreover, he was unable to return unordered products and get a refund.

On Jan 8, 2016, Jeunesse (MLM competitor of LifeVantage) filed a lawsuit against Darren Jensen.

Darren Jansen remained the president of Jeunesse before joining LifeVantage. Jeunesse alleged Darren used sensitive information and resources of Jeunesse for LifeVantage’s operation. This case was later settled after a few months.

Expensive Products and Claims

LifeVantage has made various claims regarding its products. These products are extremely expensive to the customers. Whilst, claims and results are not the same.

Some benefits of Protandim are clinically proven, but most LifeVantage products need more research papers to prove the claims they make.

Should I Join LifeVantage?

If you are interested to market LifeVantage supplements and want to create a distributor network then LifeVantage can be an option.

But before that, you must go through income disclosure.

• 75.63% of distributors earn an average of $4 monthly.
• 94% of distributors earn less than $200 monthly.
• Less than 1% of distributors earn $3000 and more monthly.
• It takes around 1 year to reach $1400 monthly income and 95% of distributors never reach there.

Distributors need to be in the top 1% and years to struggle to get a decent commission from LifeVantage and similar MLM companies. As a result, it is seen that most people fail in MLM.

After understanding the MLM compensation plan and real use case of products, then only you can take chance to be in it.

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