This post is going to be an unbiased review of Valentus a direct selling company with the tagline “One Vision, One Mission”.
Valentus is a health and wellness-based MLM company specializing in selling coffee, weight loss, and skincare products.
In this post, we will share details about the Valentus profile, then products, and its MLM compensation plan. At last, we will share our personal review on it.
|Head Office||South Dakota, US|
|Products||Weight Management & Personal Care|
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What is Valentus?
Dave Jordan is the founder & CEO of Valentus which is located in South Dakota, US, and was established in 2014.
Alexa stats show that the majority of traffic to valentus.com is from the United States (68.8%) and Spain (9.0%).
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Valentus Joining Process
One needs to pay a $20 one-time activation fee to own a personal business website to promote Valentus.
It also requires purchasing a suitable starter package from these to participate in the Valentus compensation plan.
Valentus named its affiliates as Independent Representative (IR). IRs can sell products to customers and recruit new IR in their downline to earn commissions.
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Valentus markets a wide range of weight management products, coffee, nutrition supplements, and skincare products.
Valentus claims that its coffee products are aimed to suppress appetite, enhance mood, lose weight, improve focus & cerebral health.
They add, that their skincare products can boost moisture retention, refine texture, structural support degeneration, pigmentation issues, and calm inflammation.
Like most MLM companies, Valentus products are definitely on the expensive side. Its 1 pouch of weight loss coffee is priced at $74.95 while on amazon bestselling weight loss coffee starts from $15.
Valentus has 90 days return policy for enrolment orders & 30 days return policy on all other orders.
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Valentus IR Ranks
The following ranks in the Valentus are:
BV (Business Volume): It is the value assigned to every Valentus product on which the incomes are calculated.
|Ranks||Monthly BV||Personally Enrolled IR||BV in Lesser Leg||BV in Each Leg||Monthly Autoship|
|Silver||50 BV||2 IR’s||n/a||50||n/a|
|Gold||100 BV||2 Silvers||500||50||40 BV|
|Platinum||100 BV||2 Golds||1,000||100||60 BV|
|Ruby||100 BV||2 Platinums||2,000||200||100 BV|
|Emerald||100 BV||3 Rubies||5,000||500||100 BV|
|Diamond||100 BV||3 Emeralds||15,000||1,500||100 BV|
|Double Diamond||100 BV||2 Emeralds & 1 Diamond||30,000||3,000||100 BV|
|Triple Diamond||100 BV||1 Emerald & 2 Diamonds||100,000||10,000||100 BV|
|Blue Diamond||100 BV||3 Diamonds||250,000||25,000||100 BV|
|Royal Diamond||100 BV||4 Diamonds||500,000||50,000||100 BV|
|Black Diamond||100 BV||4 Diamonds||750,000||75,000||100 BV|
|Crown Diamond||100 BV||4 Diamonds||1,000,000||100,000||100 BV|
|Crown Ambassador||100 BV||4 Diamonds||1,500,000||150,000||100 BV|
For Instance, if someone has 100 personal BV, 3 personally enrolled Emeralds and 15,000 BV in both legs are titled as on Diamond rank.
Valentus Compensation Plan
Valentus has the following incomes in their compensation plan.
- Retail Profit & Commission
- Fast Start Bonus
- Legacy Coded Qualification Bonus
- Dual Team Cycle Commissions
- Seven Levels Deep Team Matching Bonuses
- Enrollment Pool Bonus
- Vehicle Bonus
1. Retail Profit & Commissions
To earn retail profit IR must need to maintain a minimum of 50 BV in monthly personal volume.
IR can earn a 25% commission when retail sales are made by their website links.
Moreover, when hand-to-hand (wholesale to retail) sales occur then they receive 25% to 40% retail commission based on product and pack size purchased.
2. Fast Start Bonus
This is a one-time paid bonus, depending on the package that downline IRs purchase for the first time.
|Packages||Cost||Qualifying BV||Fast Start Bonus|
|Business Builder||$633.95||400 BV||$100|
|Career Success||$1,319.95||800 BV||$200|
3. Legacy Coded Qualification Bonus
It is a weekly paid bonus.
When your direct downline enrolls with a Business Builder/Career Success Pack (Ruby/Emerald Rank) and maintains 100 BV monthly volume, then upline can get Legacy Bonus on such downline.
When the first three direct downlines enroll following the above criteria you earn $100 on each which is called Foundation Team.
After every first three direct IR, you receive a $200 bonus from each IR till unlimited width called Legacy Team. Downlines of direct Legacy Team IRs are also considered in Legacy Team.
Moreover, when your direct legacy team IRs sponsors 3 new IR, then your direct IR gets $100 and you receive $100 from each as a legacy coded bonus. This legacy coding continues to the unlimited downline levels.
4. Dual Team Cycle Commissions
This commission is based on BV calculated on purchasing the product package.
The below table shows the amount of BV generated on every product package.
|Packages||BV on First Order||BV on Additional Order|
|Basic||20 BV||50 BV|
|Starter||40 BV||100 BV|
|Advanced||60 BV||150 BV|
|Business Builder||100 BV||400 BV|
|Career Success||100 BV||500 BV|
To qualify for this income, IR must require 100 BV and sponsor at least 2 new IRs producing 50 or higher BV.
When the left leg & right leg make a match of 100/200 BV or 200/100 BV then one cycle is counted and based on value of the cycle, this income is given.
Dual Team Cycle Commission has weekly cycle capping based on rank.
|Ranks||Per Cycle Value||Max Cycle/Week||Max Commission/Week|
All matched cycles volume is deducted and the remaining volume will be carried over to the next pay period.
5. Seven Levels Dual Team Matching Bonuses
It is a monthly paid bonus and to qualify IR must maintain 100 BV monthly.
This income is a fixed percentage on the earning of Dual Team Cycle commissions of 7 level downlines. The percentage is based on self rank and downline level.
|Level||Silver||Gold||Platinum||Ruby||Emerald||Diamond||Blue Diamond||Crown Diamond|
6. Enrollment Pool Bonus
Enrollment Pool Bonus is a monthly paid bonus based on shares obtained. 1 share is awarded when IR sponsors and qualifies 3 new Ruby/Emerald IR and personally accumulates 100 BV in a calendar month.
As Enrollment Pool Bonus, Valentus shares a 1% Enrollment Pool with their IR.
The value of a share is calculated by dividing the total pool amount by the number of shares achieved by all IRs.
7. Vehicle Bonus
This bonus is for diamond and higher-ranked IRs.
IRs have to maintain their rank for two consecutive months to achieve this bonus and they should have a car 2 years old or newer.
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To Be Concluded
This was all about Valentus, its products and its compensation plan.
Now we will answer the most frequent question asked about Valentus i.e. Should I Join Valentus?
But before that, there are a few facts to know about it.
Valentus has various controversies linked and especially with its products. Valentus claims their products are effective and help to reduce weight, but sometimes they mislead.
On September 18, 2019, FDA sent a warning letter to Alternative Laboratories, a product supplier for many MLM companies including Valentus.
FDA questioned the use of various ingredients in their products and showed concern with the following products.
- Elevate Smart Coffee
- Elevate Nitro
- Valentus SlimRoast Optimum Dark Roast Coffee
- Valentus SlimRoast Optimum Cocoa
On October 11, 2019, New Zealand’s government agency Medsafe issued a warning against Valentus. Its product SlimROAST Optimum Dark Roast Coffee contains Methylhexanamine (DMAA) and Phenethylamine, which are prescription-based and class C controlled drugs respectively.
On November 30, 2020, FDA issued a warning letter to Valentus for misleading product claims on their website.
FDA cited various Valentus products and their web pages for violation and asked to respond within 15 working days.
On TrustPilot Valentus have a 4.1-star overall rating. 72% of users have rated Valentus excellent and 23% have a bad experience with it. We can assume that out of 72% most raters are affiliates of Valentus.
Pay to Play Compensation Plan
If we examine Valentus’s compensation plan closely, it is a pay-to-play scheme.
The initial product package cost starts from $59.85, but Valentus encourages affiliates to buy Business Builder ($633.95) and Career Success ($1319.95) by offering a higher fast start bonus, legacy coded bonus and greater affiliate ranks.
Affiliates have to enable autoship to maintain the required monthly BV, which burdens affiliates to spend on products every month.
Valentus is recruitment driven and all incomes are based on recruiting new affiliates and enabling the autoships. The only retail commission is there for sales to real customers.
Is Valentus a Scam?
Valentus can’t be called a scam, as MLM is a legal business model. Valentus promotes its products via a network of distributors and pays commissions based on personal and downline sales.
But Valentus have various drawbacks which we have already explained above and hence people need to have essential MLM skills to succeed.
Should I Join Valentus?
This decision should be taken considering your personal stance.
Valentus already have assorted problems with its weight management and supplement products in past. It is operating on an MLM business model, which has a bad reputation and people think MLM is a scam.
One obvious reason for this is the very low success rate of MLM. Only the top 0.4% of affiliates make the most profit and 90% loss their money in buying overpriced products.
Individuals should personally use and examine Valentus products, compare them with the available products in the market and then take a chance.
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Company Profile - 60%
Compensation Plan - 40%
Products - 30%