Is Beachbody a Pyramid Scheme? Honest MLM Scam?

beachbody review

This post is an unbiased review of a direct selling company named Beachbody. Beachbody is popular for its fitness and weight loss programs.

There are various body transformations before and after images are shared on the internet to promote it. On Demand Membership, Openfit, Shakelogy and Exercise bike, various types of fitness products are sold by Beachbody via its MLM compensation model.

Whether Beachbody a pyramid scheme scam or not? This post will answer lots of questions and help you to understand more about it.

FounderCarl Daikeler and Jon Congdon
When Started1998
Head Office California, U.S
Opportunity TypeMLM
ProductsOnline Workout Programs, Supplements, Fitness Equipments
Joining Cost$15.95 (monthly)

What is Beachbody?

Beachbody is a health and wellness-based MLM company that promotes workout programs and nutritional supplements via its members and fitness coach.

In 1998, Carl Daikeler and Jon Congdon founded the MLM company Beachbody. Its headquarter is located in California, US.

beachbody founders
Carl Daikeler (Left) and Jon Congdon (Right)

Initially, Beachbody focused on workout DVDs but now the company offers nutritional supplements, video fitness programs and exercise equipment.

beachbody products

Beachbody claimed on their official website that till now they have empowered the life of 25 million people with their fitness program.

Similarweb stats show that most of the traffic to the Beachbody website is from the United States (80.59%), Canada (13.87%) and the United Kingdom (2.12%).

Beachbody aims to achieve 30% growth in annual revenue in the next 5 years.

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Beachbody Joining Process

One can join Beachbody as a Retail Customer, Preferred Customer or Fitness Coach.

1. Retail Customer

One can purchase Beachbody products as a customer at regular retail prices.

2. Preferred Customer

Beachbody charges $15.95 monthly to become their preferred customer. Preferred Customers get up to 25% discount on product purchases from Beachbody.

3. Coaches

Beachbody named its affiliates as Independent Coaches.

Coaches can get all the Beachbody products at discounted prices and also can take part in the compensation program.

Beachbody Coaches have to purchase a $39.95 Business Starter Kit or Total Solution Pack.

Additionally, the coach has to pay $15.95 monthly as a service fee to operate the opportunity, this fee is waived off for Total Solution Pack buyers.

Below are the total solution packages.

beachbody packages

There are different ranks to achieve in Beachbody to receive higher income.

RanksRequired PVOther Requirements
Emerald501 Coach or Preferred Customer per leg
Ruby751 Emerald Coach,
1 Add’l Active Coach or Preferred Customer per leg
Diamond1001 Emerald Coach, 3 Add’l Active Coaches or
Preferred Customers per leg
1- 15 Star Diamond200Star Diamond Requirement: Click Here

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Beachbody Products

Beachbody offers different platforms for its programs such as Beachbody, Myxfitness and Openfit.


It includes different categories of nutritional products such as:

  • Shakeology: Food supplements, workout supplements and nutrition shakes
  • Daily Sunshine: Food for kids
Beachbody products


It offers exercise equipment such as exercise bikes with attached screen.

Beachbody products

MyxFitness equipment price starts at $1,299. To access content on screen, one also needs to pay an additional $99 annually or $29 monthly for a subscription fee.


It is a digital streaming platform that combines and connects fitness, nutrition and wellness platforms.

Beachbody products

Beacbody says, Openfit provide 400+ live workout classes per week by a celebrity & fitness model like Sophia Rose, Arnold Schwarzenegger, etc.

Below is the Beachbody on Demand memberships. It is a service where individuals can get thousands of workout videos for getting results.

  • 3 months: $59.85
  • 6 months: $77.70
  • 12 months: $99

Beachbody has 30 days return policy on its product.

On, 65% of user reviews are excellent and 35% are poor. The poor reviews are mostly about confusing websites, never-ending fees and poor customer service.

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Beachbody Compensation Plan

In brief, commissions in the Beachbody compensation plan are as follows.

  1. Total Solution Pack Bonuses & Commissions: Individuals can earn up to 35% on each total solution pack sold, up to 25% on the selling of non Total solution pack products and 40% on Beachbody On Demand Memberships.
  2. Team Cycle Bonus: Individuals can earn up to 12,000 bonus points each week when accumulates 300 points from both downline legs (200 from the strong leg & 100 from the weaker). The bonus highly depends on personal rank.
  3. Matching Bonus: Individuals can earn 5% or 10% depending on their personally sponsored coaches.
  4. Star Diamond Bonus: Star diamond bonus is for a 2-star diamond pool and above. This income depends on the volume generated by the coaches quarterly and the volume is divided among all qualified coaches for each pool.

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To Be Concluded

Here we end with the overview of Beachbody.

Beachbody is a health and wellness-based MLM company that offers online workout programs, supplements and fitness equipment.

People can become their customers or distributors also called independent coaches.

Is Beachbody a Scam?

Beachbody can’t be called a scam, as MLM is a legal business model.

Beachbody promotes its products & services via distributors and pays commissions based on personal and downline sales. Beachbody is not a money-circulation scheme such as Ponzi or pyramid, which offers a recruitment-based bonus.

But don’t believe all claims MLM prompters make.


In 2017, Beachbody agreed to pay $3.6 Million for the settlement of a case. The Consumer Protection Division of Santa Monica filed a lawsuit alleging Beachbody for charging customer credit customer without any prior consent.

With fine, Beachbody also agreed to change its business practice and modify the website.

Beachbody is devalued for its expensive products. Customers, as well as coaches, complain regarding overpriced products and neverending charges.

Should I Join Beachbody?

Whether to be a customer or join Beachbody as a distributor, please take your decision wisely with personal level research. As it will need your precious time, money as well as good MLM skills to succeed.

Compare products and services with the retail market and analysis reliability of them. Understand your own requirements and don’t take decisions under someone’s extreme influence.

Beachbody can help you to earn money definitely, but it’s going to be very tough for a new coach. The success rate of MLM is just 0.4% and it takes around 2 to 3 years to build an active customer and downline network.

Beachbody 2021 Income Disclosure Statement conveys that, 75% of the coach makes only $491 annually.

There are only 1.3% of Beachbody distributors who make a six-figure income annually. It shows that to become a successful distributor in Beachbody, one has to be part of the top 1% club, proving the fact that MLM has a low success rate.

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